Multi-family investment sales & advisory for the Mid-Atlantic market

More than 100 years of combined experience. A partner-led team that knows the properties, the owners, and the buyers across New Jersey, New York, Pennsylvania, and the broader region.
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South Orange, NJ
Piscataway, NJ
South Bound Brook, NJ
Newark, NJ
About us

Some brokers optimize for volume. We optimize for the close.

That takes knowing the buyers, knowing the market, knowing when to push and when to wait. At ICON, every deal is run by people who've spent decades building that knowledge. And we put it to work the only way we know how: we tell you the truth, stay in the fight, and get it closed.
Our services

Sales, acquisitions, and strategic advisory

Multifamily and commercial assets across New Jersey, New York, Pennsylvania, and the broader Mid-Atlantic.

Investment Sales

We represent owners in the sale of multifamily and mixed-use assets. Our process finds the right buyers, qualifies them early, and creates genuine competition while protecting the seller throughout.

Portfolio Strategy

Loan maturities, 1031 deadlines, partnership changes, hold-or-sell decisions. We help owners think through the moments where timing and structure shape the outcome.

Estate Planning

Real estate is often the biggest piece of an estate. We work with owners and their advisors on generational transfers, tax-efficient timing, succession, and liquidity planning.
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The process

What working with us looks like

01

Goals Alignment

We start by understanding what you're looking to accomplish — timeline, constraints, confidentiality, and what a good outcome looks like beyond the number.
02

Underwriting & Positioning

We go deep on the asset — financials, capital history, the story it tells and the one it could tell. We recommend a price based on proprietary data and market knowledge.
03

Targeted Outreach

We identify the buyers most likely to close at the best price — based on their portfolios, capital, and current appetite — and approach them deliberately. Qualification comes first.
04

Competitive Tension

We manage information flow, tour timing, and the bid process to maximize leverage for the seller — while keeping the deal moving and confidentiality intact.
05

Negotiation & Selection

The highest number isn't always the best outcome. We evaluate certainty of close, deposit structure, diligence timeline, and track record before recommending a buyer.
06

Diligence Through Close

Most deals that fall apart do it in due diligence. We coordinate between attorneys, lenders, and buyers, and make sure problems get solved before they become reasons to retrade.
The process

Built over decades.
‍Measured in results.

$20B+
Transaction Volume
100+
Years Combined Experience
1000+
Transactions Closed
150K+
Units closed
Recent transactions

Select closings

1100 Talbot Way, Hamilton Township, NJ
Units
166
749 Scotland Road, Orange, NJ
Units
108
7601 River Road, North Bergen, NJ
Units
321
view current listings
The team

Who’s in the room

meet the team

David Oropeza

Managing Partner
David Oropeza is a Managing Partner at ICON Real Estate Advisors and a highly accomplished multifamily investment sales professional with nearly 40 years of experience. Over the course of his career, he has closed more than $4 billion in transactions, representing over 22,000 apartment units.
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David Jarvis

Managing Partner
David Jarvis is a Managing Partner at ICON Real Estate Advisors and a seasoned expert in the Northern New Jersey multifamily market, with more than $7 billion in career transaction volume.
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Justin Lupo

Senior Managing Director
Justin Lupo is a Managing Director at ICON Real Estate Advisors and a seasoned multifamily investment sales professional with over a decade of experience. He has built a strong reputation as a trusted advisor, known for his strategic insight and consistent execution across the Mid-Atlantic and Northeast markets.
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David Betesh

Director
David Betesh is a leading multifamily investment sales advisor in Northern New Jersey, known for driving top-of-market results across Bergen, Hudson, and Passaic counties. Since 2023, he has closed more than $225 million across 30+ transactions and 1,060+ units, representing the region’s most active private investors, family offices, and institutional owners.
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Ben Susskind

Associate
Ben Susskind is an Associate at ICON Real Estate Advisors and a driven real estate professional with a growing track record in multifamily investment sales. He brings a unique blend of corporate discipline and market insight to every deal, grounded in a strong foundation of business leadership and transaction management.
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Daijana Pegues

Transactional Coordinator
Daijana Pegues is a dedicated Real Estate Transactional Coordinator with nearly a decade of professional experience, beginning her career at just 16 years old. She is highly skilled in managing the transaction process from contract to closing, ensuring all documents are accurate, deadlines are met, and every detail is handled with precision.
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Who we work with

Investors who value 
the long view

We work with private and institutional owners, family offices, and investors in multifamily and commercial assets across the Mid-Atlantic. Our clients tend to have a few things in common: they want honest guidance, they want to understand their options clearly, and they want someone who won't disappear when a deal gets complicated.
Whatever the reason you come to us, our job is the same: give you a clear picture of your options and the best path forward.

Clients typically come to us at a turning point

Loan maturity or refinance constraints
Partnership or ownership changes
Generational or estate transfers
1031 exchange deadlines
Desire to reposition or take chips off the table
Major capital expenditure decision
A market window that makes buying or selling strategically attractive

Get in touch

Have a deal, a question, or a situation that needs experienced eyes? Reach out.
phone
845-783-4848
Email
info@ICON-rea.com
Office
1 Boland Drive, Floor 2
West Orange, NJ 07052
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Office
1 Boland Drive, Floor 2
West Orange, NJ 07052
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